VIP Pass to the ACURA ILX Project

Welcome to the Vital Innovative Promotions Blog! We are giving you a VIP pass into our class project so that you can follow us on our journey throughout the semester. As a part of the Business program at The University of Rhode Island, students are required to take a class on Social Media Marketing. With technology and social media platforms prevailing in our daily lives, social media has become has become a vital tool to marketers, so much so, that it has been incorporated into our curriculum.

For our Social Media Marketing class at URI, we have been presented with an opportunity to participate in a unique project. Edventure Partners is an organization that connects their clients to academic institutions such as URI, giving students  the ability to gain real world experience by developing a media campaign for the selected client. We have been given the opportunity to work with Acura! For the project, we aim to develop a strategic media campaign in order to raise awareness of the 2017 Acura ILX features and to increase purchase consideration among our target market groups.

Take a look at the work in progress.

To complete the task, we have established our class as a media agency which we named Vital Innovative Promotions (VIP). Like real world agencies, we are divided into smaller cross-functional teams that all focus on different tasks within the overall project. These groups include; marketing researchers, two advertising groups, public relations, event planning, finance, and a strategy implementation team. Each team works together to complete assigned tasks and reach the campaign goals set by the class.

Also, as a part of the project, we are hosting two major events. One event that VIP will be attending is at The Original Bridal Expo held at Twin Rivers Casino in Lincoln Rhode Island on November 6th 11:30am-3:30pm. The Wedding Expo will be a great way to allow people to interact with the 2017 Acura ILX. We also will be hosting an event located on the URI quad November 10th from 9:30am-2:30pm. Here, students and faculty will get a chance to sit in the car as well as try out some of it’s features. There will be free candy and some surprise give-aways as well, so don’t miss out!

Thank you for checking out our blog. Follow our other social network sites and stay tuned for more on our journey and of course, more about the 2017 Acura ILX!


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